1. To be platform of HORECA in Asia, and to harmonize with ‘Kitchen of the World’ & travel industry support program of Thai government

2. To set Thailand as a hub of ASEAN+3 emphasizing on supporting and promoting the country as a destination of tourists.

3. To be platform of Innovation and education transfer

4. To drive and upgrade new entrepreneurs to be the premium SMEs.Building up capacity and competitive edge to fight with the world’s big brands.