What is HoReCa?
HoReCa is an iconic business term, which primarily refers to a sector of the food service industry, to establishments, which prepare and serve food and beverages. The term is a syllabic abbreviation to the words Hotel & Restaurant Category but to some it also may mean Hotel/ Restaurant/ Café (or Hotel/Restaurant/ Caterer, or Hotel/ Restaurant/ Canteen)
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Why HoReCa Asia in Thailand?
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Thailand has the benefits of geographic and location, various sources of tourist attraction, renowned world-class quality of services, moreover since Thailand’s National Agenda on Government’s measure is to boost tourism and BOI investment support program, the year 2015 approved 5,884 million baht for total investment fund for 4 tourism support projects Thailand importantly becomes the hub of tourism that includes hotel & accommodation, food & restaurant, catering,and service industries. These benefits have also driven the development of those previously-mentioned industrial sectors to level up their techniques and knowledge to maintain service/product quality, especially in HoReCa sector (Hotel, Restaurant and Catering) that plays a vital role in travel, leisure and tourism development of the country nowadays. According to the research, foreigners spend approximately 48% of total expenses on hotel & food services, and MICE normally spend more 1.9 times than leisure travelers as well. Moreover in the next year, Thailand tourism industry has also been forecasted to have more than 28 million tourists who will come and spend their money on accommodations and foods.

 

TCC group invest great amount of money to funding the research about HoReCa business.

First of all, global foodservice sale show that marketing value of this segment gradually increase since 2013 from 2,500 $ billion to 3,500$ million which can reflect that food industry seem to have potential growth. Another research is occupancy rate for hotel industry show that the occupancy rate start to rocket sky since 2009 to 2010 and start to steady increase to 2014.

Moreover,Asia is the largest and most populous continent with 30% of land and 60% of world’s current population. Highest growth rate also from Asia as well. All of these result can be support why TCC group want to invest in HoReCa business. TCC group see the opportunity on HoReCa Business segment and there is on one in the market who claim himself as No.1 HoReCa business.

Thus, TCC will be the pioneer in HoReCa business in Asia. Currently, urban lifestyles have been changed quite a lot. According to the research, most of people tend to eat outside of their house especially, street vendors, restaurant/cafe, fast food outlets, friends house, and other respectively. Most of people like to dine out more than have meal at their home and at least people will dine out on special occasion once per year.

Research Findings

This can conclude that people spend more time and money of their food which can reflect that there are opportunity in HoReCa business to expand the market. Another segment which is interesting is tourism industry. Tourism industry has direct impact to HoReCa Business. Tourism will create fully economic growth especially MICE travelers who spend more than leisure 1.9 times (per trip).

It means that if there is more traveler, hotel industry will expand to accommodate those traveler. then If there are more hotle, it mean that there are more opportunity in HoReCa business.

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Support by Thailand Government Policy

1. To be platform of HORECA in Asia, and to harmonize with ‘Kitchen of the World’ & travel industry support program of Thai government

2. To set Thailand as a hub of ASEAN+3 emphasizing on supporting and promoting the country as a destination of tourists.

3. To be platform of Innovation and education transfer

4. To drive and upgrade new entrepreneurs to be the premium SMEs.Building up capacity and competitive edge to fight with the world’s big brands.